music video marketing campaign
Marketers have a variety of options for the way they utilize videos. This means that it's simple to find a solution that is compatible with the goals of your business's marketing. Even though YouTube is the best starting point when it comes to making videos, here's a list alternatives that you can consider:
Promo videos can help build confidence as well. Many consumers remain in doubt about buying goods and services on the internet because they are afraid of the possibility of fraud or cheating. But effective marketing videos present your product in a conversational way. It creates a sense individuality, which is why 57% of customers say that videos gave them greater confidence to buy online.
Videos help increase the amount of time that visitors spend on your site. This builds confidence and convinces search engines that your website contains quality content. Moovly gives us whopping statistics: You're 53 times more likely to show up first on Google when you have an embedded video on your website. Since Google is now the owner of YouTube it has led to a significant increase in how video content affects your search engine rank.
Watch this video from Dropbox which is a fantastic illustration for how videos can be utilized to clearly explain what a product's about.
how long should a marketing video be
According to an Wyzowl study, more than 70% of those surveyed expressed a desire to learn about services or products by watching videos of a short duration. Infographics and articles written in text dropped to 18 percent and 4% respectively. According to Wyzowl, the amount of videos watched per day has increased to an average 1.5 minutes in 2018, to 2.5 hours by 2021.
According to an Wyzowl study, more than 70% of respondents stated that they would like to know more about services or products by watching videos of a short duration. Infographics and articles written in text dropped to 18 percent and 4%, respectively. In addition, according to Wyzowl the amount of videos watched per day has increased to an average 1.5 minutes in 2018, to 2.5 hours by 2021.
Here's an example of this in practice. If you search the words "How do I edit my videos using iPhone," Google shows three videos under the featured snippet as well as the "People also have questions" section and above the standard results.
Here's an illustration of this in action. If you search the words "How do I edit my videos using iPhone," Google shows three videos beneath the featured snippet as well as the "People also are able to ask" section and above the standard results.
If you're not creating videos, you could miss in one of the well-known ways to consume video.
