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Contact: brightsmile.app@gmail.com
Thank you for using Bright Smile. Your privacy is very important to us. This Privacy Policy explains how we collect, use, and protect your information when you use the Bright Smile mobile application (the "App").
Bright Smile is a mobile application that allows users to upload a photo of their teeth and receive a personalized plan to improve their oral hygiene and whiten their smile. We are committed to data minimization and do not collect or retain any personal data unless strictly necessary to operate the service.
Bright Smile is designed to operate with minimal data processing.
When you upload a photo, it is used only once, for the purpose of generating your whitening and hygiene plan.
The photo may be temporarily transmitted to a secure processing server, but it is never stored or saved after the session.
No image is retained after processing is complete.
Bright Smile is a paid application, and access is restricted behind a hard paywall.
All payments are processed through third-party platforms (Apple App Store or Google Play Store).
We do not collect, process, or store any payment information such as credit card numbers or billing addresses.
However, the platforms that handle payment (Apple or Google) may collect limited transaction data (e.g., purchase date, product identifier) which may be accessible to us for customer service purposes (e.g., to verify a purchase or respond to a refund request).
For more information, please refer to the Apple Privacy Policy or Google Privacy Policy.
Our processing activities are based on:
The only data used by Bright Smile is:
The image you upload, which is analyzed once for the sole purpose of generating a personalized recommendation;
Non-identifiable purchase data (e.g., product ID) provided by the app store to confirm purchase status.
We do not use your data for advertising, profiling, or tracking.
We do not retain:
Uploaded photos (they are deleted immediately after processing);
Personal or payment information.
Purchase metadata (e.g., subscription status) is retained only as long as necessary to confirm active access or respond to support requests.
Bright Smile is intended for users aged 13 years and older.
If we discover that we have unintentionally processed information from someone under 13, we will take immediate steps to delete such information.
We take the following steps to ensure secure processing:
Secure HTTPS transmission;
Temporary, non-persistent image processing infrastructure;
No storage of personal data on our servers.
Given that we do not collect or retain personal data, standard data protection rights (such as access, rectification, or erasure) may not apply. However, if you have any concerns, you may contact us at brightsmile.app@gmail.com.
Bright Smile relies on Apple and Google to process all transactions:
When making a purchase, your information is governed by the respective app store’s privacy policies.
We do not collect your name, email, or payment credentials as part of the transaction.
You can manage or cancel your purchases and subscriptions via your Apple or Google account settings.
For more information:
Apple Privacy Policy
Google Privacy Policy
We may update this policy to reflect changes in our practices. The "Effective Date" will be revised accordingly. We encourage you to review this page periodically.
If you have any questions or concerns about this Privacy Policy, please contact us at: